Content Planning Workshop - Coeur d’Alene

About this course

The Content Planning Workshop teaches Public Information Officers (PIOs) and social media managers within law enforcement, fire service and government agencies to effectively plan out and schedule their social media content in advance.

It is designed for students to walk away with strategies and systems to implement immediately within their agency. This course specifically focuses on Twitter, Facebook and Instagram.

This course specifically focuses on Twitter (X), Facebook, Instagram and TikTok.

Topics include:

Creating content for the platform's audience
Using analytics and social listening tools to determine social media content
Incorporating social media strategy into the planning process
How to create a social media campaign
How to plan out social media content quarterly and/or annually
How to continually create content your audience needs and wants

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