Webinar:
Crisis Readiness: The Systems You Need in Place Before the Emergency Hits
Thursday, February 19, 2026
10:00 - 11:00 a.m. PST 

$97

When a crisis hits, the public only sees the message, but the real breakdowns usually happen behind the scenes. Most crisis communication failures are not message failures, but system failures that began long before the incident ever occurred.

This webinar shows attendees how to build (or strengthen) the critical infrastructure behind every effective public safety response, so your agency can communicate with clarity, speed and authority when it matters most.

Inside the webinar, we will cover:
What must be in place before a crisis hits. The relationship networks, approval processes and internal communication systems that determine whether your agency responds smoothly or scrambles.

How to build or strengthen your crisis communications plan. A clear breakdown of what a usable, operational plan actually includes.

The First 15 Minutes Framework. What the PIO should do immediately after an incident and how early actions shape public trust, media perception and operational clarity.

How to reduce misinformation and fill the information vacuum. Learn how to respond early, often, and with clarity, without fueling speculation.

How to use AI as a strategic accelerator. Practical, ethical ways to speed up message drafting and response, and template development without replacing judgment or accuracy.

How to create a sustainable crisis-training cadence. A quarterly system that keeps your team prepared, aligned and ready, instead of starting from scratch every time something happens.

Who Should Attend: 
  • Chiefs, directors, command staff 
  • City and county leadership 
  • Government communicators and PIOs 
  • Agencies without a dedicated PIO

If you manage risk, lead teams, or speak to the public — this session will support you. 

What’s Included:
  • Access to the replay for 30 days  
  • Certificate of attendance (as requested)

About Hartwood Communications

Jenny Weekes brings more than 20 years of experience in government communications, including two decades as a fire service Public Information Officer. She now runs Hartwood Communications, where she trains government leaders and communicators nationwide in modern communication strategy, crisis communications and social media. Jenny is a graduate of FEMA’s Executive Public Information Officer program and a trusted educator within the government communications community.


www.hartwoodcomms.com

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