Social Media Academy - Wenatchee » Powered by ThriveCart

About this course

Social Media Academy is designed to teach Public Information Officers (PIOs) and social media managers within law enforcement, fire service, hospitals, schools, public health and government agencies to effectively use social media to their advantage.

This is a hands-on course that will prepare students for their work in creating their social media strategy and planning out content. It is designed for students to walk away with strategies and systems to implement immediately within their agency.

This course specifically focuses on X (Twitter), Facebook and Instagram.

Topics include:

Defining your target audience
The importance of branding
Understanding the algorithm
Determining your agency's social media strategy
How to take effective photos and set up a shot
How to deal with negative comments
How to use social media during a crisis
How to use social media for recruiting efforts
How to create a short-form video (Reels)

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