Why your concerns about social media are valid and manageable. We'll break down the risks (both real and perceived) and what you can actually control. How public trust is earned, lost and rebuilt.
Understand what your community expects today and how trust is shaped long before a crisis. How to use social media as a leadership and trust-building tool. Shift from “avoid it” to “use it strategically,” even if you’re not the one posting. How to reduce misinformation and fill the information vacuum. Learn how to respond early, often, and with clarity, without fueling speculation. How to support and empower your communications team. Policies, approvals, workflows, and structures that reduce risk and increase speed.
